Throughout November, we've got a whole slew of dates to be thankful for. But November 1st? That's our day at Desired Effect, where we get to strut our stuff celebrating both National Authors' Day and Family Literacy Day.  These aren't just any old dates—they're the reason we even exist! Without the fabulous world of writers and readers, we'd be, well, nowhere.

The written word? It's pure magic. It doesn't just ignite the imagination; it throws open the doors to new worlds and introduces us to characters we'll never forget. This fiery creative spark that is born on the page, is the very thing that fuels the dramatic stage productions and musicals we live for. When a story leaps from a book and absolutely transforms on the stage, it's a testament to the sheer power of literacy and the everlasting impact of those brilliant authors.

This is where we come in. At Desired Effect, we're all about supporting this vital, glamorous endeavor. Our mission? To provide the high-quality rental gear, props, and costumes that bring these imaginative visions to life. From lighting that sets the mood just so, to sound equipment that captures every whispered line and soaring note, we make sure every production, every adaptation of a beloved story, is executed flawlessly. We absolutely believe in the power of storytelling and in nurturing a love for reading and writing—because, let's be real, these are the fabulous foundations upon which truly unforgettable theatrical experiences are built.

As Thanksgiving parades in, the Desired Effect team takes a moment to spill the beans on a year packed with innovative achievements and gratitude to our clients that's off the charts. Our hearts are practically bursting as we rewind through our triumphs; not just the show-stopping productions we've worked on, and the intricate costumes our Costume Shop has stitched to perfection, but also the seriously fabulous growth and evolution of our company. Speaking of growth, our new warehouse is in the midst of construction, an achievement long in planning.

But seriously, we're bowing down to our absolutely phenomenal staff. They're not just colleagues; they're our ride-or-die work family, a fiercely dedicated and passionate crew whose creativity, grit, and unwavering commitment are the glittering foundation of Desired Effect under the leadership of our CEO, Lyle Barrere. Every late-night hustle, every early-morning grind (coffee included), every challenge met has been a dazzling testament to their insane spirit and collaborative magic.

And let's get real, a massive shout-out to our personal families. They're the unsung legends who patiently put up with our insane schedules and wild hours, knowing full well that our work isn't just a gig—it's a calling, a burning passion that propels us to create and innovate. Their epic support and understanding let us chase our dreams, making every win sweeter and every hurdle a mere bump in the road. This Thanksgiving, we're popping sparkling liquids for the collective swagger that makes Desired Effect not just a company, but a thriving community built on raw talent, fierce dedication, and appreciation that knows no bounds.

Y. Garza